I got to the plethora of sugar options on the shelf and stared.
I picked one up. I put it back. I couldn’t bring myself to buy one.
Why? Not because of all the options before me. It’s because I know that all this sugar in front of me isn’t produced in ways I agree with. I’ve known that for a while, but that day it made me unable to purchase sugar. But I needed sugar. What to do? Driving across Auckland to the TradeAid store to purchase sugar doesn’t seem a great ‘sustainable choice’ either. So I went home with no sugar. But I knew that soon I’d need sugar and be faced with the same dilemma. (Let’s not get into the ‘do you really need sugar’ debate in this one, we’ll save that for another day – and luckily I found out that a different supermarket close-by stocks Fairtrade sugar.)
More than anything what surprised me about this sugar-debacle was myself. I’ve always ‘cared’ about ethical and sustainable consumer choices, but often it becomes idealist with an I’ll-buy-fair-trade-coffee-if-it’s-in-front-of-me thrown in on the side (though this is still a great place to start).
So what’s changed? I’m not exactly sure.